Spotify, Apple Music, SoundCloud, Pandora. As students choose from a wave of convenient music streaming sites, users seek a balance between convenience and affordability.
Digital music is becoming more and more accessible, but the best selections – unless you’re a paid subscriber – come with loud ads that disrupt the flow of streaming music.
Grace Mekikian ran into these issues while in her first year in high school, which made her and her older sister Juliette wonder why there isn’t a free offline music streaming app that offers all the benefits of an app that requires monthly payments.
However, this act of sister was not just dreaming of a way for their friends to save a few dollars. They made sure to keep the other half of the music industry in mind, working to find a solution that compensates artists and performers appropriately for their hard work.
After bringing these concerns to their entrepreneurial father, Gary Mekikian, the family founded TREBEL in 2014, eventually launching the app in 2016 with Gary as the CEO of the company, Juliette as the user experience designer. and user interface and Grace as the user experience manager. The three are also co-founders of M&M Media, Inc., the creator of the TREBEL app.
TREBEL, which allows users to download music in a manner similar to Spotify, shares some similarities with other streaming services. The company claims that the app uses relatively little battery, contains unlimited storage for download, and allows users to access other apps while playing music.
TREBEL sets itself apart as the world’s only free and licensed music mobile app that allows users to listen to music offline on demand. In other words, users can carry their own personal music library on their mobile device and listen to songs without interruption in the order in which they want to hear them.
There is a small catch. TREBEL is built on a system where users can earn credits by downloading music online and watching advertisements while downloading. Users then consume credits by browsing downloaded music playlists offline.
The TREBEL team is constantly refining the application, publishing new versions and adapting the user experience to its largely academic population. Currently, the strongest growth among users is at the University.
“We just introduced version 4.0 of the app, and in this new design, we’re curating playlists that appeal to the diverse student body you have,” Gary said. People on your campus who download the app find the music they want and love, and we’re seeing (a) significant number of students turning to the app for offline listening.
One of those users is FAA freshman Dylan Wilson, which has aired from TREBEL for the past two years. Satisfied with the app, Wilson found ways to ignore the ads while simultaneously receiving 40,000 credits.
“I was on vacation and just let the ads go when I was at the hotel while I was sleeping and now I have a ton of points so I don’t have to worry about the ads,” he said. -he declares.
Although some users have learned to avoid watching ads, this is necessary for the remuneration of artists and is the reason why users can enjoy the app for free. Indeed, the income that TREBEL generates thanks to advertisements are the main means by which it remunerates its artists.
“Trebel is good for the user and good for the artist,” Grace said. “I want my peers to start realizing that when you rip artists off, they don’t get paid. I would like to raise awareness that this is what artists do, that it is their job and that they should be paid.
Gary agrees that there must be compensation for both the artist and the consumer. He thinks that music is very valuable, especially because artists spend a lot of money and time to create their art.
“These great partners that we have don’t license anyone who walks through the door,” Gary said. “It requires a thoughtful plan… and making sure that all music consumed by young people generates income for artists and also provides a safe and secure place for people to get their music.”
In its quest to compete with streaming platforms and to increase its song selection and artist variety, TREBEL has already been downloaded 4 million times in the United States and Mexico.
For now, Juliette and Grace are traveling to the University of California at Berkeley and the University of Chicago, respectively, further expanding the TREBEL mission to college campuses nationwide.
Gary said he was grateful for the partnership he was able to establish with his daughters and the values they instilled in him with so much passion.
“It’s been the thrill of my life doing this with my two daughters,” he said. “This product was designed by them and inspired by them. They came to see me four years ago when they were still teenagers and suggested that I start this business together.