TikTok’s parent company ByteDance is reportedly launching a music streaming service in China by the end of the year.
According to Chinese media 36Kr, the application is currently in its final stages of development under the provisional name “飞 子 [Fei Yue]”. The team overseeing the development of the service would be the same as the one behind Douyin, the Chinese version of TikTok.
The report also states that Fei Yue has been in the works since 2019, with Alex Zhu, vice president of product and strategy for ByteDance and former head of TikTok leading his development team.
ByteDance reportedly began exploring the music business as early as 2019 and once launched a nationwide music streaming project codenamed ‘W’, which was aborted in mid-2020 after failing due to rights issues. author and product positioning.
The company is reportedly keen to enter into licensing deals with record companies across the country and collaborate with independent artists, whose presence will help distinguish Fei Yue from other offerings in the market.
In March of last year, ByteDance launched music streaming service Resso in India to compete with Spotify and Apple Music.
In July 2021, TechPlanet reported that ByteDance was testing a music distribution service for independent artists called “Galaxy Ark”, which would allow artists to upload videos and songs to a global platform.