Telkom Mobile, in alliance with Tencent, yesterday introduced Telkom Music, powered by global music streaming service JOOX, as the telecommunications company focuses on digital content proposals to drive revenue growth.
JOOX worked with the mobile operator to launch Telkom Music with an app size of 10MB, which the company says is designed to save data usage and space on a smartphone.
Telkom claims that the music app allows for streaming and downloading of songs while using less data than any other music streaming app.
“Users can listen for free with limited functionality, while Telkom customers can subscribe to the all-access VIP package for just R 59.99 per month,” the phone company explains.
Telkom’s investment in music coincides with a growing shift in the telecommunications industry, which focuses on digital content offerings.
Vodacom and MTN already offer streaming services for mobile users through the mobile content platforms Vodacom Video Play and MTN Play.
Telkom says it appreciates the changing landscape of music and video streaming, and is ready with alternative offerings.
It already has the TelkomONE video-on-demand streaming service in South Africa, which offers a combination of free and paid subscription video services and is available through the web, mobile app and operator’s streaming box. telephony.
“We recently launched a bunch of products to meet the content needs of our customers, including video-on-demand and games services, and this allows us to come full circle from a content perspective,” says Wanda. Mkhize, Telkom’s director of smartphone content.
“Our mission is to leave no man behind and we are delighted to present this offer. [Telkom Music]. We couldn’t have chosen a better partner; the technical know-how of the Tencent Africa and JOOX team in this space with our inclusive product portfolio has resulted in the perfect marriage. We can’t wait for everyone to taste the final product; we are convinced that it will be a success with them.
Tencent Africa Services CEO Brett Loubser said, “The future of music streaming will include shared social experiences. With lockdown changing the way we connect, JOOX powered Telkom Music will include “Mods” focused on sharing their music experience.
“The Telkom Mobile and Tencent Africa team have gone to great lengths to provide the most accessible music streaming product possible. The size of our app reduces the amount of memory used in a listener’s phone, and integration with Telkom’s app ecosystem makes it easy for millions of people to have millions of songs in their pocket.