Spotify claims to be “enter the metaverse” by becoming the first music streaming service to enter the platform with the release of “Spotify Island”.
“Roblox fans, pack your bags – Spotify is coming into your world,” Spotify said in a press release on May 3. “Today we’re introducing Spotify Island, a sound paradise where fans and artists everywhere can hang out and explore a wonderland of sounds, quests and exclusive merchandise. In other words, it’s is a place where you can buy goods.
The island (which hovered approximately 7,800 active users on its launch day) is a lush, tropical digital landscape, where Spotify says users can meet their favorite artists, collect points to reach the top of “The Charts” and create their own music using scattered beat stations across the island, which are powered by the Soundtrap digital audio workstation.
Spotify Island is apparently just the centerpiece of a much larger archipelago of themed experiences that Spotify is looking to release throughout the year. From the main island, users will be able to travel to other themed islands around different artists and genres. The first themed island, which will arrive later in the spring, is the K-pop themed “K-park”, where players can have a chance to hang out with K-pop groups like SUNMI and StrayKids. Whatever that means.
When asked to clarify what this means, Spotify told Gizmodo in an email:
At Spotify, we believe it’s so important to create experiences for our users that meet them wherever they are and however they choose to listen, and Spotify Island allows us to do just that. Spotify Island on Roblox marks Spotify’s first foray into the metaverse, and we look forward to bringing even more exciting island experiences to the future.
The streaming company claims to be getting into the Metaverse, but the Metaverse – where users can travel between limitless interoperable worlds while taking exclusive assets with them – doesn’t even really still existand some claim it is impossible.
Either way, Roblox’s metaverse branding platform has seen a growing musical presence over the past few years. Several artists like Lil Nas X, AvaMaxand Zara Larson organized concerts, album release parties and dance parties. Roblox and other digital open world games like Fortnite seem to be at an inflection point for the incursion of the music industry in a virtual reality format. These frames seem at I really want to be part of the metaverse, and Spotify is the latest to cash in. But why ? Why would anyone want all this?
While Spotify Island users can make beats and (maybe, maybe, probably not) interact with their favorite artists, why wouldn’t they just listen to music and watch videos from concerts and would they be held on message boards instead? Sigh, 7800 active users can’t be wrong I guess.