Music streaming

Music streaming service Audiomack launches ‘Supporters’ direct monetization feature, Warner named first major label entry

The music discovery and streaming platform Audiomack has launched a new feature that allows fans to fund artists directly by purchasing “support badges” for individual song and album releases.

Audiomack says its new monetization tool, called “Supporters”, is “a unique feature of its kind in music streaming.”

Once a fan purchases a badge, Audiomack says their contribution “is forever remembered” on their Audiomack profile and on the artist’s song or album page.

Launched in 2012, Audiomack currently reaches over 20 million monthly users worldwide.

As of December 2021, Audiomack has been Apple’s top-ranked music streaming app for iOS in Nigeria, Ghana, Tanzania, Senegal and Kenya.

The service claims to have played a key role in breaking up acts such as Roddy Ricch and Kaash Paige and has also seen Eminem and Nicki Minaj post exclusive releases on the platform.

Warner Music signed a licensing agreement with Audiomack for key African territories, including Ghana, Kenya, Nigeria, South Africa and Tanzania in November 2020, after becoming the first major label to sign an agreement with the platform in August 2019.

Warner Music Group also signed as the first participant of the Supporters major label.

In March, Audiomack entered into a partnership with independent music distributor DistroKid, marking the first time that the music streaming service has formed an integrated partnership with a music distributor catering directly to artists.

To participate in Supporters, artists must request and access the Audiomack Monetization Program (AMP), or distribute their music to Audiomack through its participating partners, including, but not limited to, Warner Music Group and DistroKid. , as well as Amuse, AudioSalad Direct, EMPIRE, FUGA, Stem and Vydia.

Artists can also chat directly with their supporting fans through a variety of messaging options and share exclusive content and limited offers.

Audiomack will also give fans access to shareable graphics to show their support for their favorite artists.

Fans are also ranked on three levels, including First, which corresponds to the first supporters of an outing, Top, covering the supporters who have contributed the most, and “Last” for the most recent supporters.

“Audiomack’s Supporters feature will help build these relationships and allow artists and fans to connect in new and meaningful ways. “

Allan Coye, Warner Music Group

Allan Coye, Senior Vice President, Digital Strategy & Business Development at Warner Music Group, said: superfans.

“Audiomack’s Supporters feature will help build these relationships and allow artists and fans to connect in new and meaningful ways. “

“Fans are creating whole new monetization opportunities for our creative community while bringing dedicated fans closer to the music and artists they love.”

Dave Macli, Audiomack

“With Supporters, Audiomack treats artists as they see themselves – as entrepreneurs building profitable careers,” said Dave Macli, co-founder and CEO of Audiomack.

“Fans are creating whole new monetization opportunities for our creative community while bringing dedicated fans closer to the music and artists they love.”


Universal and Sony signed licensing agreements with Audiomack in February.Music trade around the world


Source link