Music streaming

Music streaming app issues ID cards based on music preferences

One of the main musical applications in China, NetEase Cloud Music, announced Wednesday morning that all users can create their own music-inspired ID cards (云 村 村民 证 or “Cloud Music Town ID cards”) on the app.

In an article on the Chinese microblogging platform Weibo, the streaming site said that each user can apply for an exclusive card, which the NetEase Cloud Village committee will issue.

As Spotify wrapped, the digital ID card is generated automatically based on a user’s listening history on the app. But it goes further: after an animation process, an individualized digital identity card is issued with an avatar, username, identity, community contribution, pet phrase and a personalized residence.

Former cultural editor of RADII Bryan grogan, a regular user of NetEase Music, helped spread the news shortly after the official announcement.

The music app serves as a social media platform and has been building an online community since its launch in 2013. The streaming service encourages users to comment, reply and share on other social media platforms.

It also hosts a community group called “Cloud Village” and designates its registered application users as villagers. Now, villagers can prove their identity (ie their musical preferences) by obtaining “Cloud Music Town ID cards”.

The hashtag of the identity card has garnered 140 million views on Weibo at the time of writing, while over 4 million users had shared their login details on the music app. Some even got a physical version of their card.

Users share photos of their physical NetEase Cloud Village credentials on social media. Image via Weibo

As a user of NetEase Music, I also took the opportunity to issue me an identity card.

Apparently I’m “a rebellious cactus and a resplendent rage-relieving sunset” that lives in “a yellow submarine at the junction of Rock ‘n’ Roll Highway and Pop Boulevard”.

netease lu musical id card

Cover photo via Weibo



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