Music streaming app based in Denmark Mood Agent is focused on accelerating the integration of local artists and labels in India, as it seeks to attract more listeners and improve the user experience on its platform, its Indian manager said.
Moodagent – which competes with platforms like Spotify, JioSaavn, Wynk and Amazon Music – offers technology that allows users to create a personalized playlist that reflects their mood and mood. The app launched in India earlier this month.
Moodagent India executive vice president and general manager Jyoti Handa said the platform is live Denmark, Germany, Australia, New Zealand and India.
“Moodagent is quite different from other music streaming apps currently available on the market. We mainly depend on technology, which is artificial intelligence and machine learning, to understand the moods and behavior of the end consumer and recommend the music that they would like to base their specific moods, ”he said. .
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He added that the technology and intellectual property came from Denmark, where the company started about a year ago.
Moodagent has a library of approximately 55 million tracks and has already partnered with global music labels and aggregators.
“We have already established partnerships with all the global majors, and some of them that are in India, have both international and Indian music. There are some specific big Indian labels that we are working with at the moment. to integrate them soon, “Handa said.
He added that the repertoire of Indian artists is expected to be introduced in the app soon.
“… ambience is measured by like a huge set of parameters, which includes vocals, instruments, different genres … There are a lot of initial manual things that are also required specifically for Indian music, that us “I’ve been working for a while,” he said.
Asked about the expectations of the Indian market, Handa said, “We plan to be on par with any other premium subscription service in India over the next four to six quarters in terms of subscribers.”
“According to the reports, premium subscribers are in the range of around three or four million in India for all premium subscription services… consumption over the last one and a half years, so I think the reach will increase way exponential, ”he said.
Founded by AI expert Peter Berg Steffensen and music producer Mikael Henderson, Moodagent is headquartered in Copenhagen, Denmark.
Users can start listening just by selecting a song, artist, or mood, and the app’s patented core technology, which combines artificial intelligence with in-depth audio analysis, creates a dynamic and personalized playlist.
By analyzing key characteristics of songs including emotions, moods, genres, instruments, vocal styles, etc., Moodagent claims to be able to better understand both individual songs and their relationship to other songs. and artists, as well as the user’s listening preferences. finally offering more precise and personalized musical recommendations.
The Moodagent app also presents a set of Sensual, Tender, Happy, Angry and Tempo mood sliders which can be adjusted to change the tone and mood of the playlist.
Moodagent India offices will be based in Delhi and Mumbai. The service is available with a monthly subscription of Rs 119 per month with a 14 day free trial.
“The pandemic has redefined the listening space in India, emerging as one of the world’s leading music markets, and we are certainly seeing the launch of Moodagent reinforce that positioning. Moodagent is well positioned to revolutionize the music industry with our technology at the center of everything, ”Handa said.