Indian telecommunications company Vi has partnered with music streaming platform Hungama Music to launch a dedicated streaming service. Now, Vi prepaid and postpaid customers will be able to stream music through the telecommunications mobile app. In addition, Vi customers will get six months free subscription to Hungama Premium. Read on to learn more about Hungama’s latest partnership with a company formerly called Vodafone Idea.
Hungama Digital Media Founder Neeraj Roy said of the partnership with Vodafone Idea: “We are delighted to be a part of the music journey of over 250 million Vi customers. Our association with Vi allowed us to introduce a first of its Pay Per View -type of service to the burgeoning premium video-on-demand (PVOD) market in India, earlier this year. ”In another public statement , Vodafone Idea Marketing Director Avneesh Khosla said: “Our association with Hungama will provide Vi users with access to a rich repertoire of diverse music, in all genres and in their preferred language.”
What does the Hungama and Vi partnership bring to subscribers?
Hungama Premium free subscriptions contain ad-free music in up to 20 languages across multiple genres from Hungama’s song library. In addition, Vi subscribers will be able to download unlimited number of songs from Hungama playlists, music videos and podcasts. In addition, Vodafone Idea customers will also be able to attend 52 digital live concerts. Previously, the telecommunications company announced a few months ago the integration of a music streaming service in its service.
Other Indian telecommunications service providers such as Jio and Airtel already have a dedicated music streaming platform integrated into their services. While Airtel has Wynk Music, Reliance Jio has JioSaavn. Both music streaming apps have a large music library, which allows users to access playlists and download music for offline listening. The integration of Hungama is done in the Vi app for the Vi music streaming service.
After Airtel tested its 700MHz frequency band for 5G communication wave propagation, Vodafone Idea conducted 5G trials in the cities of Gandhinagar and Pune. The Department of Telecommunications (DoT) assigned the 26 GHz and 3.5 GHz spectra to Vodafone Idea to demonstrate the use cases and conduct 5G network testing.