Music production

Are platforms like BandLab changing the world of music production?

Image Credit: BandLab

BandLab now has 30 million users. Are free platforms the best way for new musicians and producers to get started in music production?

You no longer have to be in a professional studio to learn music production or shell out money for expensive equipment. To make good beats, all you need is headphones and patience. In the case of the BandLab social music platform, all you need is an internet connection.

BandLab is an all-in-one music production platform, where musicians and music fans create and share music. There is also an emphasis on the social aspects of music creation – giving feedback and collaborating together in real time to create new tracks. It’s basically a browser-based DAW with built-in social media tools. Incredibly, everything from Bandlab is completely free.

Music lovers are increasingly becoming music creators. Anyone ever thought of trying to make a beat, or heard a song on Spotify and thought, “I wonder if I could do this? Can access free tools from programs like BandLab to test their creative skills. You don’t even have to immediately learn an instrument or master music theory, as virtual instruments are playable on an on-screen keyboard and drum beats can be programmed with just a few clicks.

BandLab recently celebrated the 30 million user milestone on the platform. That’s a 150% jump in user numbers since 2019. The growth was likely sparked by the pandemic, with people looking for a creative outlet and having time to explore musical creation – but the upward trend has been permanent, with users now creating over 10 million new songs per month.

BandLab CEO Meng Ru Kuok said, “We have seen the business grow naturally. Last year it exploded and it didn’t slow down. Even though circumstances have changed all over the world, creativity has remained a part of people’s lives.

Kuok said BandLab users tend to be younger and more gender balanced than the traditionally male-dominated music technology world. The music industry has been slow to recognize the appetite for DIY musicality and its commercial potential, still favoring record label custodians. This is despite Apple Music and other streaming services offering an easy way, through distributors like RouteNote, for independent artists to have their music heard.

Everything in BandLab is designed to let you make music instantly. Because everything is integrated into the browser, there is no waiting to download and install the software – after a quick registration, everything is ready to go. The built-in rhythm machine lets you program rhythms instantly. Plug in a MIDI controller or use the on-screen keyboard to start creating instrument tracks with the built-in sound library; record vocals or guitar and easily add effects. BandLab Sounds samples are searchable and broken down into genres to make it easier to find the style you are looking for.

Given the rapid increase in the number of users, it will be interesting to see if the social nature and supportive community of the program is noted by other music production companies and if there is a shift towards music creation. becoming even more accessible in the future.

The in-browser music software gives users the versatility of a downloadable DAW, without having to learn an often complex workflow or take up disk space. If getting into music production sounds daunting, BandLab could be a great start for the new producer.

Are you exploring your options for distributing your music? RouteNote can get your tracks for free from all major streaming sites and stores. Start earning money from your music today. Find out more and register here.

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