Following its acquisition of the classical music service Primephonic earlier this year, Apple’s work on a new music app dedicated to classical music continues, a recent job posting says.
Earlier this year, Apple announced that it had purchased the classical music streaming service Primephonic and would integrate it into Apple Music. Primephonic offered an “exceptional listening experience” with search and navigation features specially optimized for classical music, as well as handpicked recommendations and “contextual details about repertoire and recordings”.
Apple said that with the acquisition of Primephonic, Apple Music subscribers will benefit from an enhanced classical music experience. It would have started with Primephonic playlists and audio content, followed by a dedicated Primephonic experience with improved browse and search capabilities by composer and repertoire, better classical music metadata, and more, at a later date. .
Even more strikingly, Apple has announced that it will launch a new Apple Music application dedicated to classical music in 2022. The application will combine the user interface and specializations of Primephonic for classical music with Apple Music and features such as Lossless. and Spatial Audio.
Apple is now looking to hire a UX designer to work on the new app in the classical music team, according to a listing on Apple’s job site. The position, located in London or Amsterdam, will “provide UX expertise and new perspectives specifically for Primephonic”. The job listing goes on to explain that Apple explores and creates a distinct experience for classical music, including “visual, aural and haptic” aspects.
While the job listing suggests the Primephonic brand will persist for the new app, Primephonic was taken offline on September 7, 2021 and is no longer available to new subscribers. Current Primephonic subscribers received six months of free access to Apple Music with access to thousands of classic albums supporting Lossless and Spatial Audio.
The Primephonic website now tells visitors, “We are working on an incredible new classical music experience from Apple for the start of next year. It is unclear how well the Primephonic brand will persist in the new app, if at all, and to what extent it will merge with Apple Music.