Apple has acquired classical music streaming company Primephonic and plans to both improve the current Apple Music service and launch a dedicated classic offering.
“We love and have a deep respect for classical music, and Primephonic has become a favorite with classical music fans,” Oliver Schusser, Apple vice president for Apple Music and Beats, said in a statement.
“Together we are bringing classic new functionality to Apple Music,” he continued, “and in the near future, we will deliver a dedicated classic experience that will truly be the best in the world.”
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, co-founder and CEO of Primephonic. “Artists love the Primephonic service and what we’ve done in the classic arena, and now we have the opportunity to join with Apple in bringing the best experience to millions of listeners. “
“We can bring classical music to the mainstream and connect a new generation of musicians with the next generation of audiences,” he said.
Primephonic is no longer accepting new subscribers and will be offline from September 7th. Current Primephonic subscribers will receive six months of Apple Music free of charge.
As a first step, Apple Music subscribers should benefit from new exclusive content from Primephonic, as well as Primephonic playlists. Apple plans to improve browsing and searching for classical music in the coming months.
Then in 2022, Apple intends to launch a classic application dedicated to Apple Music. It will be based on Primephonic’s current system, but with still unspecified features.