Music streaming

Apple announces its acquisition of Primephonic, a classical music streaming service

Apple Music has announced its acquisition of Primephonic, the acclaimed classical music streaming service that delivers an exceptional listening experience with search and navigation features optimized for premium classic sound, expert recommendations sorted on the market. pane and lots of context details about the directory and records.

With the addition of Primephonic, Apple Music subscribers will enjoy a dramatically improved classical music experience, starting with Primephonic playlists and exclusive audio content. Over the next few months, Apple Music Classical fans will enjoy “a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and directory, detailed displays of music metadata. classic, as well as new features and benefits ”.

“We love and have a deep respect for classical music, and Primephonic has become a favorite with classical music fans,” said Oliver Schusser, vice president of Apple Music and Beats. “Together, we are bringing classic new features to Apple Music, and for the near future, we will deliver a dedicated classic experience that will truly be the best in the world.”

“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, co-founder and CEO of Primephonic. “Artists love the Primephonic service and what we’ve done in the classic arena, and now we have the opportunity to join with Apple in bringing the best experience to millions of listeners. We can bring classical music to the mainstream and connect a new generation of musicians with the next generation of audiences. “

“Primephonic was founded to ensure that classical music will remain relevant for generations to come,” said Gordon P. Getty, a major shareholder of Primephonic. “Primephonic and Apple can together achieve this mission and bring the classic to a global audience. “

Primephonic will no longer be available to new subscribers and will go completely offline on September 7th. Apple Music plans to launch a dedicated classical music app next year that combines the classic Primephonic user interface that fans have come to love with more additional features. In the meantime, “current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classic albums, all in lossless, high-resolution audio, as well as hundreds of classic albums in Apple Music’s Spatial Audio, with new albums added regularly.

In accordance with their business plan, Apple buys dozens of companies each year, which often goes unnoticed, reports CNBC. The forward-thinking company also acquires engineers with expertise in particular areas or to add key technology to an ongoing initiative. To broaden its offering, some of the company’s most important acquisitions have taken place in the music industry. In 2014, Apple bought the streaming music service and headphone maker Beats for $ 3 billion in 2014, and the music identification service Shazam for a price of around $ 400 million in 2017. Also in 2018. , he quietly bought Platoon, a service to help users discover artists. , although the amount of the purchase was not disclosed.

In a letter posted on its website Monday, Primephonic said the acquisition would help it serve more classical music listeners around the world.

“As an exclusively classical startup, we cannot reach the majority of the global classical listeners, especially those who listen to many other music genres as well,” the company said. “So we concluded that to achieve our mission, we must partner with a leading streaming service that encompasses all musical genres and also shares our love for classical music.”

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