Music app

Amazon Music app adds Twitch live streaming for artists

Amazon Music allows artists to deliver live concerts and other Twitch live streaming sessions right in the Amazon Music mobile app, giving them a new way to reach fans during the COVID pandemic, according to the Internet giant.

More than 1,000 artists have already connected their Amazon Music accounts to Twitch, the company said. There are no direct monetization features via Twitch live broadcasts available on the Amazon Music app for iOS and Android, but eligible artists can set up Amazon-owned Twitch subscriptions to earn money (as well as that sell merchandise and participate in advertising revenue sharing).

According to Amazon, Twitch’s integration with Amazon Music mobile will allow artists to reach “mid-size audiences” at a time when in-person events are limited due to the coronavirus crisis. The company claims that Amazon Music has more than 55 million customers worldwide.

“We’re giving artists more tools to instantly engage with fans, and this new feature couldn’t come at a more pivotal time in the industry,” said Ryan Redington, director of Amazon Music. “Together with Twitch, we’re empowering artists of all genres, at all times in their careers, to harness the social power of live streaming to create more engagement with their recorded catalog. “

The new feature comes as some in the music world are unhappy with Twitch’s approach to streaming music on its platform. The nonprofit Artist Rights Alliance, Twitch does not properly allow music from artists, while the game-centric platform has also shown “a reluctance to do anything other than the most minimal effort.” and most inadequate to process takedown requests ”under the US Digital Millennium Copyright Act.

In the Amazon Music app, users can receive notifications from the artists they follow when they stream live on Twitch. Additionally, Amazon Music has launched a new “Live” page.

Events that use the new Amazon Music / Twitch streaming feature are scheduled to include:

  • The Killers’ Brandon Flowers and Ronnie Vannucci Jr., who will join Amazon Music on September 4 at 1 p.m. ET to answer questions from fans about their latest album, “Imploding the Mirage.”
  • Soul singer and storyteller Nicole Atkins will host a variety series Wednesdays at 7 p.m. ET with performances and interviews with friends and artists including Elle King, Cut Worms and Whitney.
  • Amazon Music will stream the 2020 Heavy Music Awards live from HMA’s London offices on September 3 at 8:30 p.m. BST / 3:30 p.m. ET and feature performances by The Hunna, Holding Absence, Heart Of A Coward, Wargasm, Coldbones and HAWXX .
  • The Capital One City Parks Foundation’s SummerStage Anywhere will broadcast exclusive digital performances (Tuesdays at 7 p.m. ET) covering Latin, the world, hip-hop, jazz and more for its weekly concert series.

Artists can visit artists.amazonmusic.com/live for more information on the feature, including step-by-step instructions to connect their Twitch channel to the Amazon Music app.

This year, Twitch and Amazon Music worked with artists to support and produce live broadcasts to raise millions of dollars for COVID-19 relief efforts, including Twitch StreamAid and Willie Nelson’s Luck Reunion.

Amazon Music gives Prime members access to ad-free listening to 2 million songs at no additional cost to their subscription. The Amazon Music Unlimited premium tier gives access to over 60 million songs and the latest releases.


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