Don’t worry, we’re talking about:
If paying for a streaming platform isn’t in your financial plans, then maybe Mexican-born startup Trebel could be a good alternative.
Since its inception, the company has been financed by capital from investors in this country. One of them is Adrián Sada Cueva, CEO of the Monterrey-based multinational Vitro.
The startup was co-founded by Luis Soto, who is also CEO. Trebel’s business model is based on advertising that does not interrupt listening and allows users to play music without the Internet; free of charge.
Its big differentiator from other music streaming platforms is that, with sponsorship from advertisers and in association with major record labels, the company allows its users to choose from a library of 40 million songs to listen to without an internet connection. .
Offline mobile music is a great opportunity for the music streaming industry. The number of smartphone users is estimated at 6.9 billion in 2013. Most of these people turn to free substitutes for pirated content.
In an interview with Forbes, Soto said Trebel is looking to “fix piracy, because we’ll give consumers the opportunity to have a great music-consuming experience (for free), and artists will be fairly compensated.”
In this context, a few weeks ago, Trebel announced a US$25 million Series B financing led by MNC Media, Indonesia’s largest media conglomerate. The round included strategic NBA investors such as Thaddeus Young, tycoon Chris Burch, a group of Mexican investors led by businessman Alejandro Grisi and two members of the Vargas Ayala family, a steel producer in Colombia.
With these new funds, Trebel will launch in Indonesia – another country where pirated consumption dominates music – and can boost its expansion in Latin America, starting with Colombia and Brazil in 2022.
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